Post 4: Analysis of a celebrity endorsement

Today’s marketing strategies are quite interesting. Some like to simply point out their product’s strengths. Some like to show all the good things the products do to help people like you and me. And others like to have a very attractive person use/hold whatever product the company is selling. Unfortunately, this last strategy seems to be the most popular in today’s society. Most individuals think that if they use the product, it will either attract these kinds of people to them or else they can become more like these people.
One such instance of this is GoDaddy.com using Danica Patrick in most of their commercials. Now, Danica Patrick is a race car driver. GoDaddy is an online website maker. I don’t know about you, but I’m a lot of trouble making a connection between these two things. Maybe if GoDaddy made racecar websites or if Patrick was a video game racecar driver then these two pairing up would make so much more sense.
But I digress. GoDaddy used Patrick’s fame to boost their own renown. Sadly, it was worked better than I think even GoDaddy could have hoped for. Not only has GoDaddy become well known for its scandalous commercials, most featuring Patrick, but Danica Patrick now has a sponser for her NASCAR career. I feel that this partnership, though completely mismatched and a little inappropriate, has worked perfectly and will continue to work perfectly, so long as Patrick can keep her movie star good looks and stay competitive in the NASCAR world.