I agree 100% with Mr. Standal on this issue. Bottled water is not only a waste of materials, but a waste of money. Many people, my parents included, spend ridiculous amounts of money on bottled water instead of buying one reusable bottle and refilling it as often as needed. This one bottle is actually easier to use since you can refill it anywhere there is a water source and because it can be washed thoroughly. I just don’t understand why people would want to spend hundreds of dollars a year when they can have the same thing for something under 5 dollars. Now I understand for some people who travel long distances, these multiple bottles can be nice to have. But refill the darn things! Don’t just keep buying new bottles all the time. It’s so expensive to keep up that habit.
These bottles also clog up landfills. Due to the fact that some people don’t have recycling plants near them or are just too lazy to recycle, our landfills get cluttered with these things that will not decompose. For the people that do recycle these bottles, there is still the cost associated with melting down the plastic and reforming it. This is what you really are paying for when you buy a bottle of water: the plastic. Water is free. Just put a bucket out one night that it rains and the next morning you’ll have a few days worth of water. The plastic, however, is expensive and that is where these companies make all their profit. So the next time you think about buying a bottle of water, think again about how much money your paying for something that is free just about everywhere else. Thanks.
Monday, April 19, 2010
Sunday, April 18, 2010
Post 4: Analysis of a celebrity endorsement
Today’s marketing strategies are quite interesting. Some like to simply point out their product’s strengths. Some like to show all the good things the products do to help people like you and me. And others like to have a very attractive person use/hold whatever product the company is selling. Unfortunately, this last strategy seems to be the most popular in today’s society. Most individuals think that if they use the product, it will either attract these kinds of people to them or else they can become more like these people.
One such instance of this is GoDaddy.com using Danica Patrick in most of their commercials. Now, Danica Patrick is a race car driver. GoDaddy is an online website maker. I don’t know about you, but I’m a lot of trouble making a connection between these two things. Maybe if GoDaddy made racecar websites or if Patrick was a video game racecar driver then these two pairing up would make so much more sense.
But I digress. GoDaddy used Patrick’s fame to boost their own renown. Sadly, it was worked better than I think even GoDaddy could have hoped for. Not only has GoDaddy become well known for its scandalous commercials, most featuring Patrick, but Danica Patrick now has a sponser for her NASCAR career. I feel that this partnership, though completely mismatched and a little inappropriate, has worked perfectly and will continue to work perfectly, so long as Patrick can keep her movie star good looks and stay competitive in the NASCAR world.
One such instance of this is GoDaddy.com using Danica Patrick in most of their commercials. Now, Danica Patrick is a race car driver. GoDaddy is an online website maker. I don’t know about you, but I’m a lot of trouble making a connection between these two things. Maybe if GoDaddy made racecar websites or if Patrick was a video game racecar driver then these two pairing up would make so much more sense.
But I digress. GoDaddy used Patrick’s fame to boost their own renown. Sadly, it was worked better than I think even GoDaddy could have hoped for. Not only has GoDaddy become well known for its scandalous commercials, most featuring Patrick, but Danica Patrick now has a sponser for her NASCAR career. I feel that this partnership, though completely mismatched and a little inappropriate, has worked perfectly and will continue to work perfectly, so long as Patrick can keep her movie star good looks and stay competitive in the NASCAR world.
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